Ethıcal Decısıon-Makıng In Marketıng: A Dual-Process Approach
9786258571943
2026
Printed Price:
250,00 TL
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The ethical landscape of modern marketing is often portrayed as a battlefield between cold logic and moral duty. For decades, both academia and the corporate world have leaned on the assumption that ethical decision-making is a purely rational endeavor—a calculated weighing of benefits against costs. However, any sales professional standing at the crossroads of a high-stakes commission and a client’s genuine need knows that reality is far more visceral. It is not just a matter of thought; it is a matter of feeling.
- Dr. Mücahid Yıldırım
- 9786258571943
- Gazi Kitabevi
- 2026
- Pazarlama - Satış - Reklam
This book can be used for the period specified by the following Digital Rights Management (DRM) Conditions:
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